Google ties social service closer to search

Google Inc. said Tuesday it has further tied its relatively young social-networking service to its dominant search engine, underlining the importance of the Google+ effort to the technology giant under the leadership of Chief Executive Larry Page.

Google Fellow Amit Singhal wrote in a post on a company website that users of the Mountain View, Calif.-based firm's search engine will be able to retrieve results including photos and posts from their contacts on Google+.

Google search users will also be able to quickly locate Google+ profiles of people they're interested in on the search service, as well as specific areas of interest that have a presence on the social service.

"We're transforming Google into a search engine that understands not only content, but also people and relationships," Singhal wrote.

Google unveiled Google+ in June of last year. Page, the co-founder who took over as CEO in April of last year, has often publicly touted the Google+ service, highlighting its importance.

Google+ follows a number of stalled efforts by Google to crack a social-networking market that's been dominated by closely-held Facebook Inc.

Facebook has opted to work closely with Google rival Microsoft Corp., which is seeking to develop its Bing search engine.

For example, Microsoft's Bing has long integrated Facebook content into its search results.
Google held about 65% of the U.S. search market in November, according to comScore data. Microsoft, which powers Yahoo Inc.'s search service, controlled about 30% of the U.S. search market that month, according to the data.

In 2009, Google introduced Social Search, an experimental effort to present users with information from social contacts in their search results.

Other efforts at social services have included Google Buzz, Google Wave and Orkut, which has attracted a large number of users in some overseas markets, including Brazil.

In October, Google said that Google+ had garnered 40 million users. Facebook reports having over 800 million users.

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13 April 2024

12 04 2024