Date:10/07/18
Google and Apple have become brands whose value is estimated at more than $ 300 billion. This is evidenced by the annual rating of the world's most expensive brands BrandZ, compiled by the marketing agency Kantar Millward Brown.
Just like a year ago, Google ranked first in the list, whose brand was valued at $ 302.1 billion. Apple is on the second place with an estimate of $ 300.6 billion. The top three are the Amazon brand, which rose 1.5 times for the year to $ 207.6 billion.
The rating for the first time includes the Spectrum brand of American telecommunications company Charter Communications (27th place with an estimate of $ 39.4bn), Chinese online retailer JD.com (59th place with an estimate of $ 20.9bn), Uber (81th place with an estimate of $ 16bn) , HP (89th place with an estimate of $ 14.8bn), Chinese logistics operator SF Express (90th place with an estimate of $ 14.5bn), Instagram (91st place with an estimate of $ 14.5bn), private bank from Indonesia BCA (99th place with an estimate of $ 12.7 billion) and Adidas (100th place with an estimate of $ 12.5 billion).
The total value of brands of all 100 participants of the rating increased by 21%, to $ 4.4 trillion for the year.
To prepare the rating, Kantar Millward Brown experts interviewed more than 3.6 million consumers around the world to learn their opinions of about 120,000 brands in 50 markets. The experts also studied the financial indicators of brand owners, IGate reports.
The cost of Google and Apple brands exceeded $ 300 billion
Google and Apple have become brands whose value is estimated at more than $ 300 billion. This is evidenced by the annual rating of the world's most expensive brands BrandZ, compiled by the marketing agency Kantar Millward Brown.Just like a year ago, Google ranked first in the list, whose brand was valued at $ 302.1 billion. Apple is on the second place with an estimate of $ 300.6 billion. The top three are the Amazon brand, which rose 1.5 times for the year to $ 207.6 billion.
The rating for the first time includes the Spectrum brand of American telecommunications company Charter Communications (27th place with an estimate of $ 39.4bn), Chinese online retailer JD.com (59th place with an estimate of $ 20.9bn), Uber (81th place with an estimate of $ 16bn) , HP (89th place with an estimate of $ 14.8bn), Chinese logistics operator SF Express (90th place with an estimate of $ 14.5bn), Instagram (91st place with an estimate of $ 14.5bn), private bank from Indonesia BCA (99th place with an estimate of $ 12.7 billion) and Adidas (100th place with an estimate of $ 12.5 billion).
The total value of brands of all 100 participants of the rating increased by 21%, to $ 4.4 trillion for the year.
To prepare the rating, Kantar Millward Brown experts interviewed more than 3.6 million consumers around the world to learn their opinions of about 120,000 brands in 50 markets. The experts also studied the financial indicators of brand owners, IGate reports.
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